With the electronic and social media explosion in Pakistan during the last decade, Police has been subjected to a lot of pressure since negative reporting against the department was not being responded to adequately.
In this regard, to publish/broadcast the view point of the department, a Media Control Room has been setup in which all the electronic channels and social media are being monitored round the clock. Any news item which is aired about the Lahore Police is responded by the DPR Branch immediately. This branch has been revamped with the help of Pakistan Peace Collective Project of the Federal Ministry of Information. Pakistan Peace Collective (PPC) has also arranged extensive training workshops for DPOs and RPOs in media handling. Thus, with this new initiative, Police response on Media has been improved.